to live, to eXceed

the 'X' reads Dubai دبي in modern arabic calligraphy

"visualise the soul of the Xceeders"

later, sukoun proposes an arabic typeface for XDUBAI

 

sukoun was tasked to create a clothing label for XDubai brand

"The X Label"

#01 THE X HEART T-SHIRT

#02 XDUBAI WIDE T-SHIRT

#03 XDUBAI GRAFFITI T-SHIRT

#04 'WHATS NEXT' T-SHIRT

#05 X SIDE T-SHIRT

#06 X T-SHIRTS

then, sukoun proposed an XDubai app idea to set new challenges, new standards & to defy the people's limits on daily basis

and the story goes on ..​.

www.xdubai.com

www.instagram.com/xdubai

some of the in-situ imagery is used for presentation purposes only, sukoun does not own them

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