creed eXceed  عقيدة المتفوقين

 

The Office of H.H. The Crown Prince of Dubai
XDubai, 
extreme sports sponsorship, Dubai, 2015

CLIENT   

العميل

PURPOSE

الغاية

to create a platform that embraces extreme sports & athletes worldwide,

and promote Dubai as the adrenaline capital of the world

to design a brand identity / branding book / fashion label / app idea

TASK  

المهمة

SOLUTION

الحل

to represent the spirit of those who embrace the challenge, 
those inspired by the city that succeeded by going one step further... 

to live, to eXceed

the 'X' reads Dubai دبي in modern arabic calligraphy

"visualise the soul of the Xceeders"

later, sukoun proposes an arabic typeface for XDUBAI

 

sukoun was tasked to create a clothing label for XDubai brand

"The X Label"

#01 THE X HEART T-SHIRT

#02 XDUBAI WIDE T-SHIRT

#03 XDUBAI GRAFFITI T-SHIRT

#04 'WHATS NEXT' T-SHIRT

#05 X SIDE T-SHIRT

#06 X T-SHIRTS

then, sukoun proposed an XDubai app idea to set new challenges, new standards & to defy the people's limits on daily basis

and the story goes on ..​.

www.xdubai.com

www.instagram.com/xdubai

some of the in-situ imagery is used for presentation purposes only, sukoun does not own them

  • Black Instagram Icon
  • Black Facebook Icon
  • Black YouTube Icon

© SUKOUN 2019