to live, to eXceed
the 'X' reads Dubai دبي in modern arabic calligraphy
"visualise the soul of the Xceeders"
later, sukoun proposes an arabic typeface for XDUBAI
sukoun was tasked to create a clothing label for XDubai brand
"The X Label"
#01 THE X HEART T-SHIRT
#02 XDUBAI WIDE T-SHIRT
#03 XDUBAI GRAFFITI T-SHIRT
#04 'WHATS NEXT' T-SHIRT
#05 X SIDE T-SHIRT
#06 X T-SHIRTS
then, sukoun proposed an XDubai app idea to set new challenges, new standards & to defy the people's limits on daily basis
some of the in-situ imagery is used for presentation purposes only, sukoun does not own them