creed eXceed عقيدة المتفوقين
The Office of H.H. The Crown Prince of Dubai
XDubai, extreme sports sponsorship, Dubai, 2015
to create a platform that embraces extreme sports & athletes worldwide,
and promote Dubai as the adrenaline capital of the world
to design a brand identity / branding book / fashion label / app idea
to represent the spirit of those who embrace the challenge,
those inspired by the city that succeeded by going one step further...
to live, to eXceed
the 'X' reads Dubai دبي in modern arabic calligraphy
"visualise the soul of the Xceeders"
later, sukoun proposes an arabic typeface for XDUBAI
sukoun was tasked to create a clothing label for XDubai brand
"The X Label"
#01 THE X HEART T-SHIRT
#02 XDUBAI WIDE T-SHIRT
#03 XDUBAI GRAFFITI T-SHIRT
#04 'WHATS NEXT' T-SHIRT
#05 X SIDE T-SHIRT
#06 X T-SHIRTS
then, sukoun proposed an XDubai app idea to set new challenges, new standards & to defy the people's limits on daily basis
some of the in-situ imagery is used for presentation purposes only, sukoun does not own them